- More than 250,000 people pre-ordered the newly announced Cybertruck within a week of its launch, with “no advertising and no paid endorsement,” according to Tesla CEO Elon Musk.
- Musk’s ability to persuade people to pay in advance for products they have never seen before — well before they will ever receive it — is a case study for entrepreneurs looking to build a following for their buzz-worthy brand.
Source: Elon Musk says 250,000 people have already pre-ordered Tesla’s new Cybertruck. Here’s what entrepreneurs and marketers can learn from his ability to inspire ‘true believers’ to commit to his brand. (TSLA)